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Exhibitions Work

12-14 APRIL 2019 • RDS • Simmonscourt • Dublin

Live events provide a unique dynamic that no other form of advertising or promotion can achieve by generating both awareness and engagement with your target audience.

Your objectives in exhibiting should include:

  • Increased brand awareness
  • Delivery of product knowledge to potential purchasers
  • Overcoming objections
  • Market research – Customer Feedback
  • Direct Sales and sales leads for follow up / test drives
  • Promotion of loyalty to the brand
  • Launch new vehicles
  • Generating positive media coverage & social media conversation

‘Face To Face’ marketing works better than any other form of advertising or promotion.

Statistics from the permanent tsb Ideal Home Show 2018

Visitor Demographics

AB C1 ABC1
Spring 2018 55% 21.1% 76.1%
Autumn 2017  51% 31% 82%
Spring 2017 46% 28% 74%

Age Profile

Spring 2018 Spring 2017 Autumn 2017
18-35 20% 19%  21%
35-54 43% 42% 44%
55-65 & Over 37% 39% 35%

More statistics on www.idealhome.ie