Live events provide a unique dynamic that no other form of advertising or promotion can achieve by generating both awareness and engagement with your target audience.
Your objectives in exhibiting should include:
- Increased brand awareness
- Delivery of product knowledge to potential purchasers
- Overcoming objections
- Market research – Customer Feedback
- Direct Sales and sales leads for follow up / test drives
- Promotion of loyalty to the brand
- Launch new vehicles
- Generating positive media coverage & social media conversation
‘Face To Face’ marketing works better than any other form of advertising or promotion.
Statistics from the permanent tsb Ideal Home Show 2018
|Spring 2018||Spring 2017||Autumn 2017|
|55-65 & Over||37%||39%||35%|
More statistics on www.idealhome.ie