Live events provide a unique dynamic that no other form of advertising or promotion can achieve by generating both awareness and engagement with your target audience.
Your objectives in exhibiting should include:
- Increased brand awareness
- Delivery of product knowledge to potential purchasers
- Overcoming objections
- Market research – Customer Feedback
- Direct Sales and sales leads for follow up / test drives
- Promotion of loyalty to the brand
- Launch new vehicles
- Generating positive media coverage & social media conversation
‘Face To Face’ marketing works better than any other form of advertising or promotion.
Statistics from the permanent tsb Ideal Home Show 2018
Visitor Demographics
| AB | C1 | ABC1 | |
| Spring 2018 | 55% | 21.1% | 76.1% |
| Autumn 2017 | 51% | 31% | 82% |
| Spring 2017 | 46% | 28% | 74% |
Age Profile
| Spring 2018 | Spring 2017 | Autumn 2017 | |
| 18-35 | 20% | 19% | 21% |
| 35-54 | 43% | 42% | 44% |
| 55-65 & Over | 37% | 39% | 35% |
More statistics on www.idealhome.ie