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12-14 APRIL 2019 • RDS • Simmonscourt • Dublin

At the permanent tsb Ideal Home Show

There has never been a better time to market electric vehicles directly to Irish families.


And there has never been a more suitable venue for doing so than April 2019 at Drive Electric 191 – co-located with Ireland’s largest and most successful exhibition for Irish home owners – The permanent tsb Ideal Home Show.

Apart from the consistent attendance of up to 30,000 high value visitors (ABC1 demographic 82%) – this new event will stimulate the interest of the many thousands of Irish drivers who are Thinking Electric for 2019.

Considerable interest is also expected in Electric Bikes and Scooters.

The Opportunity

This is a cost effective, highly targeted marketing and sales opportunity providing all Electric & Hybrid Car Brands and associated support services with a unique opportunity of showing the advantages of BEV, HEV and PHEV vehicles directly to enthusiastic customers and, at the same time, promoting the sustainable motoring message to the tens of thousands of home owners who attend this highly successful event. As many as 14% of visitors are already looking for sustainable energy solutions at the event.



Grow Your Market Share

With registrations of electric vehicles already up by 40% on last year (SEAI Newsletter) – this is a growth market like no other – Now is the time for each brand to establish its share of the electric vehicle market as growth is forecast to accelerate in the years ahead.


The Electric Vehicle Market Place:

Many dealerships currently struggle to drive traffic to their showroom. Drive Electric 191 @ The Ideal Home Show is the perfect solution for your brand, as tens of thousands of visitors will be attending the show to survey the market, ask questions and make informed buying decisions about their choice of vehicle for 191.

How Many Cars?

Exhibitors at the Drive Electric 191 will be provided with open stands capable of showing up to three vehicles. Stands illuminated by high output overhead lighting will be demarked by different colour carpet (choice of colours available) and hanging graphic banners carrying logos and/or images plus overhead high output lighting. Exhibitors may order or contract for additional stand fitting, graphics and lighting if required.

The event will be hosted in RDS Simmonscourt Pavilion 8D.